Updated: Feb 23
“What is branding, Natasha?
Branding is what differentiates your business from other businesses. It’s the look, the feel, the sound of your business. In short, it’s the personality your business has.
“What do you mean Natasha, that's marketing?”
No. That's marketing features. When you see a Nike product, you can identify it with either the word "Nike" or their check emblem. You also can identify them by their orange shoe boxes and also when you hear a commercial that says "Just do it."
Nike has created a personality that you can hear, feel, see, of course touch.
What does this mean for your business?